In an exciting development for the film industry, Jason Hellerstein, a notable figure in film distribution, has embarked on a new venture by founding 1-2 Special. This innovative North American film distribution company will hone in on acquiring and releasing feature films from both domestic and international film festivals. The launch signals a fresh approach in an industry that constantly seeks compelling narratives and unique visuals, departing from the traditional models that have dominated for years. Based in New York, 1-2 Special is set to begin its acquisitions at the revered Berlin International Film Festival in 2025, which is renowned for showcasing cutting-edge cinema and avant-garde storytelling.
Hellerstein, who will take the helm as CEO of 1-2 Special, has articulated a vision that resonates with both filmmakers and audiences alike. His commitment to supporting “visionary filmmakers” underscores a dedication not merely to commercial success but to fostering artistic integrity and creative exploration. The company has set an ambitious target of releasing up to ten films each year, a strategy aimed at establishing a diverse catalogue that includes voices from various cultures and perspectives. This model is designed to capitalize on the growing appetite for bold, innovative cinema while ensuring that each film receives the necessary attention through well-planned theatrical releases and comprehensive awards campaigns.
Hellerstein’s illustrious background as a co-founding executive at Sideshow speaks volumes about his capability to steer 1-2 Special towards success. At Sideshow, he played a crucial role in the acquisition and marketing of 19 notable films, including critically acclaimed titles such as “Drive My Car” and “EO.” The remarkable performance of these films—garnering eight Academy Award nominations and achieving over $11 million in gross revenue—demonstrates Hellerstein’s expertise and understanding of audience engagement in a film distribution context. The resounding success of “Drive My Car,” which won an Oscar for Best International Feature after dominating various awards circuits, highlights the potential impact of strategic distribution aligned with audience interests.
With 1-2 Special entering the scene, the landscape of North American film distribution stands on the cusp of transformation. Hellerstein’s previous achievements pave the way for fostering new talent in the film industry and capturing the attention of a dedicated fan base that seeks more than the conventional cinematic experience. His departure from Sideshow in the fall adds a layer of intrigue as he pivots to this new role, emphasizing an ongoing commitment to exploring uncharted territories in film. Furthermore, with plans to announce additional hires this spring, the foundation of a dynamic, creative team is being established.
The inception of 1-2 Special represents not just a new distribution company, but a response to the evolving cinematic landscape, driven by a passion for innovation and impactful storytelling. As Hellerstein prepares to champion bold voices, the film community eagerly anticipates how this venture will reshape audience experiences across North America. With its focus on artistic integrity and quality, 1-2 Special is poised to become a key player in nurturing the next wave of extraordinary filmmakers.