Stellantis has embarked on a significant overhaul of its Ram heavy-duty truck lineup, aiming to reverse a troubling trajectory of declining sales over the past three years. With the introduction of the redesigned Ram 2500 and 3500 models, the automaker is making a statement in a competitive market that includes formidable rivals like Ford and Chevrolet. This revitalization effort includes both aesthetic enhancements and mechanical upgrades, which are critical as Ram battles to regain its footing in the heavy-duty segment.
At the core of the new Ram models lies an impressive 6.7-liter Cummins turbo diesel engine. This powerhouse generates 430 horsepower and boasts a remarkable 1,075 foot-pounds of torque, making it a robust option for customers focused on heavy lifting and towing tasks. Notably, Stellantis claims this engine is unmatched in terms of torque within its category, highlighting its importance for individuals and businesses that rely on their trucks for demanding workloads. For those who prefer a gasoline option, a 6.4-liter Hemi V-8 engine is also available, producing 405 horsepower and 429 foot-pounds of torque. Both engine choices reflect Ram’s commitment to delivering powerful, reliable vehicles tailored to meet the needs of heavy-duty truck users.
The new Ram heavy-duty trucks are set to debut at a starting price of approximately $47,560, which is an increase of about $2,300 compared to their predecessors. This pricing strategy could impact Ram’s competitiveness in the market, particularly during a period characterized by rising costs in the automotive sector. Despite the price hike, Stellantis seems optimistic that the comprehensive redesign and robust powertrain offerings will entice buyers back into the showroom.
Ram’s struggle to maintain sales momentum has been exacerbated by a reported 19% decline year-over-year in its sales figures, attributed in large part to the lackluster rollout of the Ram 1500 model. This drop included a 16% decrease specifically for the Ram pickup trucks, prompting a candid acknowledgment from Ram CEO Tim Kuniskis of the brand’s challenges. His return to the company has brought renewed focus on enhancing operational efficiencies and addressing the delays associated with the rollout of the 1500 model. Ultimately, the success of the heavy-duty lineup may depend on the overarching improvements to the brand’s product launch strategy.
The Ram Heavy Duty series will offer a variety of models for 2025, including Tradesman, Big Horn/Lone Star, Laramie, Rebel, Power Wagon, Limited Longhorn, and Limited trims. These diverse options aim to cater to a wide array of customer needs, from construction professionals to outdoor enthusiasts. Furthermore, the trucks are manufactured in Saltillo, Mexico, ensuring that production capabilities align with demand as Stellantis positions itself for a vigorous recovery in the market. Whether this bold new direction succeeds will depend not only on the quality and performance of the vehicles but also on the company’s broader strategies for brand revitalization.